Experimental packaging design and the powerful placebo effect

Experimental packaging design and the powerful placebo effect

Placo is a self-directed project that explores the power of the placebo effect in package design and branding by using exaggerated words to suggest that water can affect emotions.

Placo is a self-directed project that explores the power of the placebo effect in package design and branding by using exaggerated words to suggest that water can affect emotions.

Placo is a self-directed project that explores the power of the placebo effect in package design and branding by using exaggerated words to suggest that water can affect emotions.

Placo is a self-directed project that explores the power of the placebo effect in package design and branding by using exaggerated words to suggest that water can affect emotions.

Disciplines: Package Design, Branding, Copywriting
Year: 2014

Disciplines: Package Design, Branding, Copywriting
Year: 2014

Disciplines: Package Design, Branding, Copywriting
Year: 2014

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Brand message

Created by scientists and backed by psychiatrists. Placo is a premium health drink designed to enhance your experience of emotions. Each drink contains a unique blend of eco organic minerals infused with natural condensed steam.

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